BCG X — Product & Design
Logistics
Product-led-growth
On Shipa Freight, Agility's digital freight-forwarding platform for SMEs, I owned the customer research — defining the core and adjacent personas and their user journeys, and narrowing the focus down to one key segment to prioritize.
I translated those insights into a defined set of changes to the existing product designed to accelerate growth and lift funnel performance. I then supported the build of a revamped customer data platform and marketing tool stack, alongside an optimized inside-sales process to convert and retain more shippers.
Shipa Freight is a digital freight-forwarding platform created and powered by Agility that lets SMEs quote, book, pay for, and track ocean, air, and road shipments entirely online. It gives smaller businesses instant, self-service access to international shipping — backed by Agility's global logistics network — that was previously reserved for large enterprise shippers.