User-centric MVP and product roadmap

I owned the customer research end-to-end, running expert and customer immersion sessions that defined the market's archetypes and core needs. I translated those insights into the MVP feature set (Create, Explore, curation, and Smart Library flows) and led continuous pilot testing across 160+ surveyed customers, 13+ interviews, and 16+ accessibility tests to validate and iterate the product.

I then built out the commercial engine that would take it to market: designing the lead acquisition and qualification funnel, defining the Firmenich-to-Scentmate lead-transfer and inside-sales handoff processes, and standing up the CRM — while feeding learnings into the V1.0 product roadmap.

Scentmate by dsm-firmenich is an AI-powered digital fragrance house that lets mid-to-small brands and entrepreneurs co-create bespoke fragrances through a self-service platform, pairing world-class perfumers and consumer data with digital tools to dramatically cut speed-to-market.

BCG X — Product & Design

Consumer Goods

User-centric MVP and product roadmap

I then built out the commercial engine that would take it to market: designing the lead acquisition and qualification funnel, defining the Firmenich-to-Scentmate lead-transfer and inside-sales handoff processes, and standing up the CRM — while feeding learnings into the V1.0 product roadmap.

BCG X — Product & Design

Consumer Goods

User-centric MVP and product roadmap

I then built out the commercial engine that would take it to market: designing the lead acquisition and qualification funnel, defining the Firmenich-to-Scentmate lead-transfer and inside-sales handoff processes, and standing up the CRM — while feeding learnings into the V1.0 product roadmap.

Surfline

Shipa Freight